Category: On Social…

Via AdAge: Pinterest’s Growth Is Huge, But Its Future Depends on Deeper Targeting

Most brand conversations about reaching consumers on social media start with Facebook and Twitter, and stop after those two. But there’s another fast-growing platform brands should consider — Pinterest. With its simple and visual-driven interface, the platform has grown its active users by 111% in the past six months.

With all that growth, brands naturally want to be part of Pinterest, to reach those who use the platform as a mirror that reflects their aesthetic sensibilities and interests as they evolve. Pinterest is experimenting with products that help marketers tap into its audience, while racing against other social platforms, including the Facebook-owned Instagram. 2015 will be the year to see if Pinterest can develop into a must-have for brand marketers.

Read more on AdAge…

The Smell of Social Desperation

By Don Mathis, Kinetic Social CEO

There is a smell of desperation afoot in social ad:tech. The bloom is off the rose, and ad:tech social marketing is undergoing a period of tumultuous change. The headlines are focused on sell-before-death M&A, shuck and jive (aka “pivoting”) stories, and lay-offs. Keep reading…

This post has been moved to my industry-focused blog, “Silicon Alley Considered: Observations from the grittier tech space.” You can click on the link to keep reading.