Kinetic & Related Stories

“It’s the Advice, Stupid”

By Don Mathis, Kinetic Social CEO

Earlier this week, we began to hear more details regarding the changes Facebook has made to the Preferred Marketing Developer (PMD) program, in particular as these changes will relate to both the initial application to the PMD program as well as to the recertification process for existing badge holders. Keep reading…

This post has been moved to my industry-focused blog, “Silicon Alley Considered: Observations from the grittier tech space.” You can click on the link to keep reading.

Atlas (Socially) Unshrugged …

By Don Mathis, Kinetic Social CEO

I was speaking to an investor in one of the Facebook PMD players last year, and he told me that his portfolio company was “going to be the Atlas of Social Media.” My response was that Facebook already was the Atlas of social (at least, of its own social media). Now, it is also the Atlas of Atlas … which means, of the open display & mobile web.

It is a brilliant transaction if Facebook executes well. Keep reading…

This post has been moved to my industry-focused blog, “Silicon Alley Considered: Observations from the grittier tech space.” You can click on the link to keep reading.

From Chaos to Sanity: Facebook Modifies PMD Program

By Don Mathis, Kinetic Social CEO

On Feb 13th, Business Insider broke a story about Facebook changing its PMD program that caught the attention of a lot of people in the social ad:tech space. AdExchanger picked up on the story as well. What’s going on? Facebook has changed the rules regarding new entrants to its Preferred Marketing Developer program – the single most important program for a company like my own, Kinetic Social, for conducting advertising on Facebook. Keep reading…

This post has been moved to my industry-focused blog, “Silicon Alley Considered: Observations from the grittier tech space.” You can click on the link to keep reading.

The Smell of Social Desperation

By Don Mathis, Kinetic Social CEO

There is a smell of desperation afoot in social ad:tech. The bloom is off the rose, and ad:tech social marketing is undergoing a period of tumultuous change. The headlines are focused on sell-before-death M&A, shuck and jive (aka “pivoting”) stories, and lay-offs. Keep reading…

This post has been moved to my industry-focused blog, “Silicon Alley Considered: Observations from the grittier tech space.” You can click on the link to keep reading.

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