IN APRIL 2018, Independence Health Group and Comcast announced a unique partnership to create an innovative patient-centered technology and communications platform.
In this episode of the Oliver Wyman Health Podcast, Helen Leis, Partner in the Health & Life Sciences division at Oliver Wyman, sits down with Brian Lobley, President of Commercial and Consumer Markets at Independence Blue Cross, and Don Mathis, General Manager of Growth at Comcast NBCUniversal, to learn more about how this partnership may change the healthcare consumer landscape.
Together, Brian and Don explore the genesis of this deal to unite a renowned global media and technology company with a leading health insurance company. They also explain their joint goals to leverage data and create an appropriate bespoke experience for consumers. And, they discuss the challenges and opportunities that stem from bringing a healthcare insider and a healthcare outsider together as one.
Says Don, “At Comcast NBCUniversal, we believe we can offer the approximately 75 million people across 23 million households that we serve directly, and by the virtue of this partnership well beyond that number, an opportunity to take control of their healthcare journeys and to change the outcome in a process that has a lot of friction, discomfort, ambiguity, and not very much information. And we can impact that.”
Says Brian, “Healthcare is rapidly changing for consumers. We are focused on building and collaborating on solutions that help answer the most prevailing question in a healthcare journey: What should I do next?”