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Lessons From The Front…

…  musings from a career in entrepreneurship, big business and the Navy.

 

@Mathis_DHM

  • Thanks to my work with the Harvard #InnovationLab and the HBS #RockCenter, and with #ComcastNBCUniversal, I have ha… twitter.com/i/web/status/1… 3 months ago
  • RT @QuilHealth: Dwight Raum, @QuilHealth #ChiefDigitalOfficer, posted 1st article as @ForbesTechCncl member – discussing how the right #Dig… 4 months ago
  • Incredible step forward for the future of healthcare in the home!Bravo Quil team twitter.com/cedwardski/sta… 5 months ago
  • RT @cedwardski: Quil introduces the ‘Quil Assure’ connected home platform to revolutionize the #AgingAtHome experience– for both #seniors a… 5 months ago
  • Kidas raises money from Overwolf to protect young gamers from cyberbullies venturebeat.com/2022/01/25/kid… via @VentureBeat 6 months ago
  • RT @LiamKillingstad: If you enjoyed this please consider: 1) giving the first tweet in the thread a RT (below) 2 giving me a follow. I wri… 6 months ago
  • RT @BluVector: Did LV #Ransomware pirate REvil? That's the suggestion from Secureworks. Read more about the threat and how BluVector’s pat… 1 year ago
  • RT @ComcastMilitary: At @comcast @NBCUniversal, we value the skills that #veterans, #militaryspouses, and members of the @USNationalGuard a… 1 year ago
  • RT @BluVector: New ransomware variants have entered the scene in Q4 2020 and are quickly making a name for themselves. Today we will be exp… 1 year ago
  • RT @BluVector: Egregor is a new ransomware variant discovered in September 2020. It has adopted the “name and shame” method of inducing vic… 1 year ago
Follow @Mathis_DHM

Lessons From The Front…

…  musings from a career in entrepreneurship, big business and the Navy.

 

@Mathis_DHM

  • Thanks to my work with the Harvard #InnovationLab and the HBS #RockCenter, and with #ComcastNBCUniversal, I have ha… twitter.com/i/web/status/1… 3 months ago
  • RT @QuilHealth: Dwight Raum, @QuilHealth #ChiefDigitalOfficer, posted 1st article as @ForbesTechCncl member – discussing how the right #Dig… 4 months ago
  • Incredible step forward for the future of healthcare in the home!Bravo Quil team twitter.com/cedwardski/sta… 5 months ago
  • RT @cedwardski: Quil introduces the ‘Quil Assure’ connected home platform to revolutionize the #AgingAtHome experience– for both #seniors a… 5 months ago
  • Kidas raises money from Overwolf to protect young gamers from cyberbullies venturebeat.com/2022/01/25/kid… via @VentureBeat 6 months ago
  • RT @LiamKillingstad: If you enjoyed this please consider: 1) giving the first tweet in the thread a RT (below) 2 giving me a follow. I wri… 6 months ago
  • RT @BluVector: Did LV #Ransomware pirate REvil? That's the suggestion from Secureworks. Read more about the threat and how BluVector’s pat… 1 year ago
  • RT @ComcastMilitary: At @comcast @NBCUniversal, we value the skills that #veterans, #militaryspouses, and members of the @USNationalGuard a… 1 year ago
  • RT @BluVector: New ransomware variants have entered the scene in Q4 2020 and are quickly making a name for themselves. Today we will be exp… 1 year ago
  • RT @BluVector: Egregor is a new ransomware variant discovered in September 2020. It has adopted the “name and shame” method of inducing vic… 1 year ago
Follow @Mathis_DHM

Tag: Commanding Officer

Should Brands Be Tweeting About 9/11?

Should Brands Be Tweeting About 9/11?

By Don Mathis, Kinetic Social CEO

This post is based on an article in DIGIDAY today, 9/11/2013, on the question of Brands tweeting about 9/11. The article was well done, written by Saya Weissman. The following is my comment, published with the article.

Should brands be tweeting about 9/11? From my perspective, it depends, but the default answer should be to avoid comment. And my perspective is informed, in part, by having worked downtown at the time of the attacks, being there when the buildings came down, and then spending three more months at Ground Zero mobilized with the military.So the experience is pretty close, and pretty raw still, for me.

For companies – not brands – that were affected, e.g.companies in Manhattan and/or companies that suffered losses, it seems to me that a respectful remembrance can be appropriate. But for those brands trying to use the moment to improve awareness, even if the message is benign, I think that’s in poor taste.

9/11 may morph into a national holiday eventually like Memorial Day, though it isn’t really the same thing (we may celebrate Veteran’s Day, but we don’t celebrate Pearl Harbor Day or Oklahoma City Bombing Day). And in any case, it certainly isn’t there yet, especially for those of us personally affected. By the way, as a veteran, I’m not that fond of brands tweeting on Memorial Day either…

Follow Don on Twitter @KineticDHM   ///   Connect with Don on Google+

Don Mathis is the CEO and Co-Founder of Kinetic Social, a social data and technology company focused on making sense of the world’s social signal. He also serves in the US Navy on reserve duty, where he is an Expeditionary Combat Logistics & Anti-Terrorism Officer.

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Posted on September 11, 2013April 14, 2018Categories PostsTags 9/11, Archives related to "Silicon Alley Considered", Commanding Officer, Don Mathis, Don Mathis Kinetic Social, Ground Zero, Kinetic, Manhattan, Mathis, Memorial Day, National Pearl Harbor Remembrance Day, social, Social Media, Social media marketing, Twitter, United States Navy, Veterans Day
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