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  • RT @BluVector: Over 200K veterans transition into the civilian sector each year. There are thousands of veteran service organizations and p… 2 months ago
Follow @Mathis_DHM

Lessons From The Front…

…  musings from a career in entrepreneurship, big business and the Navy.

 

@Mathis_DHM

  • RT @HiltonNewsroom: Hilton’s Michael Leidinger sat down with @cybr_media for an interview about his path from the #Navy to Chief Informatio… 1 month ago
  • Honored to be a participant! twitter.com/CyberIreland/s… 1 month ago
  • RT @BluVector: Attending #GISEC virtually in #Dubai starting on Dec. 6? Learn how @BluVector’s advanced threat detection is helping detect… 1 month ago
  • RT @ComcastMilitary: In gratitude for your service, @Xfinity has a special customer offer if you're currently serving in the #military or y… 1 month ago
  • RT @ComcastMilitary: ICYMI: @comcast @NBCUniversal was recognized by @MilitaryFriendly as a Gold-level Employer and Military Spouse Employe… 1 month ago
  • RT @BluVector: Threat Report Q3 2020 highlights three points: massive #ransomware growth, #trojans adding more anti-detection techniques an… 1 month ago
  • RT @BluVector: There is no wrong way to transition into the civilian sector. There is your way. What should you look for if you are a #vete… 1 month ago
  • Amen twitter.com/BluVector/stat… 1 month ago
  • RT @QuilHealth: We make tech meaningful for patients & physicians by helping to answer questions like: "How do I prepare? Who do I bring wi… 2 months ago
  • RT @BluVector: Over 200K veterans transition into the civilian sector each year. There are thousands of veteran service organizations and p… 2 months ago
Follow @Mathis_DHM

Tag: Veterans Day

Should Brands Be Tweeting About 9/11?

Should Brands Be Tweeting About 9/11?

By Don Mathis, Kinetic Social CEO

This post is based on an article in DIGIDAY today, 9/11/2013, on the question of Brands tweeting about 9/11. The article was well done, written by Saya Weissman. The following is my comment, published with the article.

Should brands be tweeting about 9/11? From my perspective, it depends, but the default answer should be to avoid comment. And my perspective is informed, in part, by having worked downtown at the time of the attacks, being there when the buildings came down, and then spending three more months at Ground Zero mobilized with the military.So the experience is pretty close, and pretty raw still, for me.

For companies – not brands – that were affected, e.g.companies in Manhattan and/or companies that suffered losses, it seems to me that a respectful remembrance can be appropriate. But for those brands trying to use the moment to improve awareness, even if the message is benign, I think that’s in poor taste.

9/11 may morph into a national holiday eventually like Memorial Day, though it isn’t really the same thing (we may celebrate Veteran’s Day, but we don’t celebrate Pearl Harbor Day or Oklahoma City Bombing Day). And in any case, it certainly isn’t there yet, especially for those of us personally affected. By the way, as a veteran, I’m not that fond of brands tweeting on Memorial Day either…

Follow Don on Twitter @KineticDHM   ///   Connect with Don on Google+

Don Mathis is the CEO and Co-Founder of Kinetic Social, a social data and technology company focused on making sense of the world’s social signal. He also serves in the US Navy on reserve duty, where he is an Expeditionary Combat Logistics & Anti-Terrorism Officer.

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Posted on September 11, 2013April 14, 2018Categories PostsTags 9/11, Archives related to "Silicon Alley Considered", Commanding Officer, Don Mathis, Don Mathis Kinetic Social, Ground Zero, Kinetic, Manhattan, Mathis, Memorial Day, National Pearl Harbor Remembrance Day, social, Social Media, Social media marketing, Twitter, United States Navy, Veterans Day
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