Via AdAge: Pinterest’s Growth Is Huge, But Its Future Depends on Deeper Targeting

Most brand conversations about reaching consumers on social media start with Facebook and Twitter, and stop after those two. But there’s another fast-growing platform brands should consider — Pinterest. With its simple and visual-driven interface, the platform has grown its active users by 111% in the past six months.

With all that growth, brands naturally want to be part of Pinterest, to reach those who use the platform as a mirror that reflects their aesthetic sensibilities and interests as they evolve. Pinterest is experimenting with products that help marketers tap into its audience, while racing against other social platforms, including the Facebook-owned Instagram. 2015 will be the year to see if Pinterest can develop into a must-have for brand marketers.

Read more on AdAge…

Why I Serve

Don Mathis Kinetic Social CEO & Navy Officer

On this rainy July 4th, I was thinking about my Navy service in the context of Independence Day and thought I’d reblog this story on why I serve…


Don Mathis, CEO of Kinetic Social & Navy Officer. With Petty Officer at Evening Colors aboard USS John F. Kennedy in NYC.

Don Mathis

By Don Mathis, Kinetic Social CEO

Like most reservists I know, I lead a busy life. Kids and a working spouse, the constant juggle of obligations, the feeling that at some level you don’t have enough time, ever, to do all that needs to be done.

Don Mathis, Kinetic Social CEO & Naval OfficerOn the civilian-side, I have the fortune of being the CEO of a growing social media-related technology company. It is a stimulating and challenging environment, and I work with a truly outstanding team. It isn’t easy to find the caliber of commitment or intensity in the civilian world that is common in the service, but I believe that at my company, Kinetic Social, I have.

But the work is challenging. We are a small young company, not yet profitable and constantly scrambling to fund-raise. Issues must be resolved decisively and immediately; we don’t have the luxury of excess capital to offset poor decisions…

View original post 1,257 more words